Who said what : the effects of cultural mindsets on perceptions of endorser-message relatedness
Mina Kwon; Geetanjali Saluja; Rashmi Adaval
| Year of publication: |
2015
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|---|---|
| Authors: | Kwon, Mina ; Saluja, Geetanjali ; Adaval, Rashmi |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 3, p. 389-403
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| Subject: | Cultural mindsets | Persuasion | Endorser-message relatedness |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011344203