Who sets prices better? : the impact of pricing agents on consumer negative word-of-mouth when applying price discrimination
Jinwei Wang, Zhihua Zhou, Shuting Cao, Lei Liu, Jianrong Ren, Alastair M. Morrison
| Year of publication: |
2025
|
|---|---|
| Authors: | Wang, Jinwei ; Zhou, Zhihua ; Morrison, Alastair M. |
| Subject: | Algorithmic pricing | Brand management | Implicit personality | NWOM | Price discrimination | Tourist behavior | Preisdifferenzierung | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Virales Marketing | Viral marketing | Urlaubsverhalten | Holiday behaviour | Theorie | Theory | Markenführung |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2024.105003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015077888