Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?
| Year of publication: |
2014
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|---|---|
| Authors: | Stock, Ruth ; Reiferscheid, Ines |
| Institutions: | Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt |
| Series: | |
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| Type of publication: | Book / Working Paper |
| Notes: | for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/65205/ Published in Journal of the Academy of Marketing Science 3 . 42 (2014) : pp. 264-276 |
| Source: |
Persistent link: https://www.econbiz.de/10010762413