Who should handle retail? : vertical contracts, customer service, and social welfare in a Chinese mobile phone market
Jia Li, Charles C. Moul
| Year of publication: |
March 2015
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|---|---|
| Authors: | Li, Jia ; Moul, Charles C. |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 39.2015, p. 29-43
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| Subject: | Marketing channel switch | Vertical relationships | Revenue-sharing contract | Customer service | Structural models | Mobile phones | Mobiltelefon | Mobile phone | Kundenservice | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Vertikale Integration | Vertical integration | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijindorg.2015.01.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486175