Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Soobin Seo, SooCheong (Shawn) Jang
| Year of publication: |
2021
|
|---|---|
| Authors: | Seo, Soobin ; Jang, Soocheong (Shawn) |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 98.2021, p. 1-10
|
| Subject: | Association strength | Brand equity | Competitor brand | Food crisis | Reciprocal spillover | Spillover-Effekt | Spillover effect | Markenimage | Brand image | Markenführung | Brand management | Ernährungssicherung | Food security | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2021.103047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013198507