Who uses paid over-the-top services and why? : cross-national comparisons of consumer demographics and values
Kyu Tae Kwak, Chae Ju Oh, Sang Woo Lee
| Year of publication: |
2021
|
|---|---|
| Authors: | Kwak, Kyu Tae ; Oh, Chae Ju ; Lee, Sang-woo |
| Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 45.2021, 7, p. 1-17
|
| Subject: | Consumer value | Cross-national study. | OTT user | Over-the-top | Paid OTT service | User demographics | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.telpol.2021.102168 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013336092