Who wants a relationship anyway? : conditions when consumers expect a relationship with their service provider
Peter J. Danaher; Denise M. Conroy; Janet R. McColl-Kennedy
| Year of publication: |
2008
|
|---|---|
| Authors: | Danaher, Peter J. ; Conroy, Denise M. ; McColl-Kennedy, Janet R. |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 11.2008/09, 1, p. 43-62
|
| Subject: | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction | Befragung | Interview | Induktive Statistik | Statistical inference |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003750012