Who will be your next customer : a machine learning approach to customer return visits in airline services
Syjung Hwang, Jina Kim, Eunil Park, Sang Jib Kwon
| Year of publication: |
2020
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|---|---|
| Authors: | Hwang, Syjung ; Kim, Jina ; Park, Eunil ; Kwon, Sang Jib |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 121-126
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| Subject: | Airline service | Machine learning | Return visit | Review comment | Künstliche Intelligenz | Artificial intelligence | Fluggesellschaft | Airline | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Luftverkehr | Air transport |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.08.025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417330