Who will stay with the brand after posting non-5/5 rating of purchase? : an empirical study of online consumer repurchase behavior
Dan Ke, Heci Zhang, Ning Yu, Yanbin Tu
| Year of publication: |
2021
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| Authors: | Ke, Dan ; Zhang, Heci ; Yu, Ning ; Tu, Yanbin |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9854, ZDB-ID 2173306-5. - Vol. 19.2021, 2, p. 405-437
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| Subject: | Customer retention | Customer dissatisfaction | Online repurchase behavior | Multinomial logit regression | Online reviews | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Social Web | Social web | Dienstleistungsqualität | Service quality | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10257-019-00416-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012616912