Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Xiumin Chu, Yezheng Liu, Xiayu Chen, Haifeng Ling
| Year of publication: |
2020
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|---|---|
| Authors: | Chu, Xiumin ; Liu, Yezheng ; Chen, Xiayu ; Ling, Haifeng |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 21.2020, 4, p. 252-276
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| Subject: | Social media | Advertisement | Liking behavior | Heuristic-systematic Model | Source credibility | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Glaubwürdigkeit | Credibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012404582