Whose voice is heard? : the influence of user-generated versus company-generated content on consumer scepticism towards CSR
Katherine Dunn and David Harness
| Year of publication: |
2019
|
|---|---|
| Authors: | Dunn, Katherine ; Harness, David |
| Subject: | consumers | CSR | legitimacy | scepticism | social media | user-generated content | Social Web | Social web | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Legitimität | Legitimacy | Web 2.0-Technologien | Web 2.0 technologies |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1605401 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178449