Why and how consumers perform online reviewing differently
Gwarlann de Kerviler, Catherine Demangeot, Pierre-Yann Dolbec
| Year of publication: |
2025
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|---|---|
| Authors: | Kerviler, Gwarlann de ; Demangeot, Catherine ; Dolbec, Pierre-Yann |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2025, 6, p. 1209-1228
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| Subject: | review | word of mouth | culture | practice theory | institutional logics | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Institutionenökonomik | Institutional economics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucae040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015338671