Why are customers loyal in sharing-economy services? : a relational benefits perspective
Year of publication: |
2017
|
---|---|
Authors: | Yang, Shuai ; Song, Yiping ; Chen, Sixing ; Xia, Xin |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 1, p. 48-62
|
Subject: | Relationship marketing | Customer loyalty | Commitment | Relationship benefits | Sharing-economy services | Beziehungsmarketing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry |
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