Why are some modes of acquisition more profitable? A study of the credit card industry
| Year of publication: |
2011
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|---|---|
| Authors: | Steffes, Erin M ; Murthi, B P S ; Rao, Ram C |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 14435214. - Vol. 16.2011, 2, p. 90-101
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