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Relationships take two : customer attachment styles' influence on consumers' desire for close relationships and loyalty to the firm
Mende, Martin, (2009)
Why attachment security matters : how customers' attachment styles influence their relationships with service firms and service employees
Mende, Martin, (2011)
Decoding costumer-firm relationships : how attachment styles help explain customers' preferences to closeness, repurchase intentions, and changes in relationship breadth
Mende, Martin, (2013)