Why attachment security matters : how customers' attachment styles influence their relationships with service firms and service employees
Martin Mende and Ruth N. Bolton
| Year of publication: |
2011
|
|---|---|
| Authors: | Mende, Martin ; Bolton, Ruth N. |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 14.2011, 3, p. 285-301
|
| Subject: | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009383342