Why brand matters in B2B
Michael D'Esopo and Simon Glynn
| Year of publication: |
2015
|
|---|---|
| Authors: | D'Esopo, Michael ; Glynn, Simon |
| Published in: |
The brand challenge : adapting branding to sectorial imperatives. - London [u.a.] : Kogan Page, ISBN 0-7494-7015-1. - 2015, p. 143-159
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010431236