Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions
| Year of publication: |
2010
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| Authors: | Balachander, Subramanian ; Ghosh, Bikram ; Stock, Axel |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 29.2010, 4 (7.7.), p. 624-639
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