Why buy organic rice? : genetic algorithm-based fuzzy association mining rules for means-end chain data
Year of publication: |
November 2015
|
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Authors: | Chen, Nai-Hua ; Lee, Chi-Hsun ; Huang, Chi-Tsun |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 39.2015, 6, p. 692-707
|
Subject: | Organic food | means-end chain model | genetic algorithm | fuzzy sets | association rules | regulatory focus theory | self-construal theory | Taiwan | Fuzzy-Set-Theorie | Fuzzy sets | Konsumentenverhalten | Consumer behaviour | Evolutionärer Algorithmus | Evolutionary algorithm | Bio-Lebensmittel |
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