Why buy organic rice? : genetic algorithm-based fuzzy association mining rules for means-end chain data
Nai-Hua Chen, Chi-Hsun Lee and Chi-Tsun Huang
| Year of publication: |
November 2015
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|---|---|
| Authors: | Chen, Nai-Hua ; Lee, Chi-Hsun ; Huang, Chi-Tsun |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 39.2015, 6, p. 692-707
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| Subject: | Organic food | means-end chain model | genetic algorithm | fuzzy sets | association rules | regulatory focus theory | self-construal theory | Taiwan | Fuzzy-Set-Theorie | Fuzzy sets | Konsumentenverhalten | Consumer behaviour | Evolutionärer Algorithmus | Evolutionary algorithm | Bio-Lebensmittel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12210 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418959