Why consumers hesitate to shop online : perceived risk and product involvement on Taobao.com
Min Chung Han and Youjeong Kim
| Year of publication: |
2017
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|---|---|
| Authors: | Han, Min Chung ; Kim, Youjeong |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 1, p. 24-44
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| Subject: | perceived risk | product involvement | purchase intention | Taobao | trust | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Online-Handel | Online retailing | Vertrauen | Confidence | Risikopräferenz | Risk attitude | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2016.1251530 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729454