Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao and Tania von der Heidt
| Year of publication: |
2018
|
|---|---|
| Authors: | Kim Nguyen Thuy Hang Dao ; Von der Heidt, Tania |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 3, p. 398-419
|
| Subject: | consumer-based brand credibility (CBC) | consumer-based brand equity (CBE) | consumer-based country image (CCI) | consumer identification with a nation (CIN) | social-identity theory | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Vietnam | Viet Nam | Japan | Markenartikel | Brand | Entwicklungsländer | Developing countries | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2018.1378307 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875431