Why CRM doesn't work : how to win by letting customers manage the relationship
Frederick Newell
| Year of publication: |
2003
|
|---|---|
| Authors: | Newell, Frederick |
| Publisher: |
London : Kogan Page |
| Subject: | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 263 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-3947-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004712691