Why customers feel locked into relationships : using qualitative research to uncover the lock-in factors
Mary P. Harrison, Sharon E. Beatty, Kristy E. Reynolds, and Stephanie M. Noble
| Year of publication: |
2012
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| Authors: | Harrison, Mary P. ; Beatty, Sharon E. ; Reynolds, Kristy E. ; Noble, Stephanie M. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 20.2012, 4, p. 391-406
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010076439