Why customers value self-designed products : the importance of process effort and enjoyment
Year of publication: |
2010
|
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Authors: | Franke, Nikolaus ; Schreier, Martin |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 7, p. 1020-1031
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Subject: | Produktentwicklung | New product development | Produktgestaltung | Product design | Kundenintegration | Customer integration | Mass Customization | Mass customization |
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