Why did Wal-Mart fail in Germany?

Wal-Mart expanded into Germany in late 1997. For the authors, Wal-Mart"s attempt to apply the company"s proven US success formula in an unmodified manner to the German market, however, turned out to be nothing short of a fiasco.

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Year of publication:	2003-06-01
Authors:	Knorr, Andreas ; Arndt, Andreas
Publisher:	Universität <Bremen>
Subject:	Einzelhandel \| Handelskette

Table of Contents
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Introduction
Wal-Mart: A Company Profile
Excursus: Dimensions of Retail Competition
Internationalization in Retailing
The German Retail Market
Wal-Marts Strategy in Germany - and Why It Failed
Conclusion and Outlook

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