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Freedom of Choice, Ease of Use, and the Formation of Interface Preferences
Murray, Kyle B, (2011)
WHY DOMINANT COMPANIES ARE VULNERABLE - Recent research suggests that, as consumers feel that their choices are restricted, many respond by turning away from the market leader.
Murray, Kyle B, (2012)
An Arousal Regulation Explanation of Mood Effects on Consumer Choice
Muro, Fabrizio Di, (2012)