Why do athletes consume luxury brands? : a study on motivations and values from the lens of theory of prestige consumption
Halil Erdem Akoğlu, Kadir Yildiz and Sushant Kumar
| Year of publication: |
2024
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|---|---|
| Authors: | Akoğlu, Halil Erdem ; Yildiz, Kadir ; Kumar, Sushant |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 5, p. 871-889
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| Subject: | Athletes | Bandwagon | Brand | Consumer | Luxury | Snob | Veblen | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Sportler | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Konsumtheorie | Consumption theory | Nachfrageinterdependenz | Interdependent preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-10-2023-0577 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056913