Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Douglas B. Holt
| Year of publication: |
2009
|
|---|---|
| Authors: | Holt, Douglas B. |
| Published in: |
The evolution of brands : from signals of quality to storehouses of trust. - London [u.a.] : Routledge. - 2009, p. 593-635
|
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784803