Why Do Consumers Buy Extended Service Contracts?
| Year of publication: |
2009
|
|---|---|
| Authors: | Chen, Tao ; Kalra, Ajay ; Sun, Baohong |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2009, 4, p. 611-623
|