Why do consumers use Facebook brand pages? : a case study of a leading fast-food brand fan page in Egypt
Hazem Rasheed Gaber, Ahmed Mousa Elsamadicy and Len Tiu Wright
| Year of publication: |
2019
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|---|---|
| Authors: | Gaber, Hazem Rasheed ; Elsamadicy, Ahmed Mousa ; Wright, Len Tiu |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 29.2019, 3, p. 293-310
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| Subject: | consumer engagement | Facebook | fast food | Social media marketing | uses and gratifications theory | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Ägypten | Egypt | Fast Food | Fast food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2019.1622434 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257900