Extent: | XXIV, 571 S. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | English |
Thesis: | Zugl.: Bern, Univ., Diss., 2009 |
ISBN: | 978-3-8381-0741-7 |
Classification: | Betriebliche Information und Kommunikation ; Marketing |
Source: |
Persistent link: https://www.econbiz.de/10004958686