Why Do Customer Relationship Management Applications Affect Customer Satisfaction?
| Year of publication: |
2005
|
|---|---|
| Authors: | Mithas, Sunil ; Krishnan, M.S. ; Fornell, Claes |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 4, p. 201-209
|