Why do customers want to learn? : antecedents and outcomes of customer learning
Xiaochi Sun, Andreas Benedikt Eisingerich, Thomas Foscht, Xuebin Cui and Judith Schloffer
| Year of publication: |
2022
|
|---|---|
| Authors: | Sun, Xiaochi ; Eisingerich, Andreas Benedikt ; Foscht, Thomas ; Cui, Xuebin ; Schloffer, Judith |
| Subject: | Customer expertise | Customer learning | Customer satisfaction | Self-determination theory | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Lernprozess | Learning process | Lernen | Learning | Lernende Organisation | Learning organization | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-04-2020-0302 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013173444