Why do Generation Y consumers adopt online luxury technologies : a values approach
Irem Eren Erdogmus, Gülsu Eskiyenentürk and Melisa Karakaya Arslan
| Year of publication: |
2021
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| Authors: | Erdogmus, Irem Eren ; Eskiyenentürk, Gülsu ; Arslan, Melisa Karakaya |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 4, p. 341-353
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| Subject: | Generation Y | luxury websites | online luxury shopping | online luxury values | technology acceptance model | Innovationsakzeptanz | Innovation adoption | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Website | Social Web | Social web | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1839334921999500 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668464