Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan, Muhammad Sabbir Rahman, Abu Bakar Sade
| Year of publication: |
2019
|
|---|---|
| Authors: | Hasliza Hassan ; Muhammad Sabbir Rahman ; Abu Bakar Sade |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 17.2019, 3, p. 290-305
|
| Subject: | brand | branding | brand experience | brand extension | brand personality | brand value | consumer experience | hypermarket | personality | product | retail | shopping | store brand | value | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markentransfer | Brand extension | Handelsmarke | Store brand | SB-Warenhaus | Hypermarket | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2019.097956 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997497