Why do manufacturers engage in private labels production? : market strategy and channel relationship perspectives
Ho-Taek Yi; Chae-Un Lim
| Year of publication: |
2013
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|---|---|
| Authors: | Yi, Ho Taek ; Lim, Chae Un |
| Published in: |
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012. - Red Hook, NY : Curran Associates, ISBN 978-1-62276-539-3. - 2013, p. 81-89
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| Subject: | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Handelsmarke | Store brand | Lieferantenmanagement | Supplier relationship management | Industrie | Manufacturing industries | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010191277