Why do manufacturers issue coupons? : An empirical analysis of breakfast cereals
Aviv Nevo and Catherine Wolfram
| Year of publication: |
2007
|
|---|---|
| Authors: | Nevo, Aviv ; Wolfram, Catherine |
| Published in: |
Pricing tactics, strategies, and outcomes ; Vol. 2. - Cheltenham [u.a.] : Elgar. - 2007, p. 139-159
|
| Subject: | Rabatt | Rebate | Frühstückszerealien | Breakfast cereals | Kundenbindungsprogramm | Loyalty program | Verkaufsförderung | Sales promotion | Nichtpreiswettbewerb | Non-price competition | Preiswettbewerb | Price competition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003572094