Why do not you read the label? : an integrated framework of consumer label information search
Krisztina R. Dörnyei and Tamás Gyulavári (Institute of Marketing and Media, Corvinus University of Budapest)
| Year of publication: |
January 2016
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|---|---|
| Authors: | Dörnyei, Krisztina R. ; Gyulavári, Tamás |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 40.2016, 1, p. 92-100
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| Subject: | Food label | packaging | information search | netnography | framework | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Informationsverhalten | Information behaviour | Produktinformation | Product information | Lebensmittel | Food | Umweltzeichen | Eco-label |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12218 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011539802