Why do not you read the label? : an integrated framework of consumer label information search
Year of publication: |
January 2016
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Authors: | Dörnyei, Krisztina R. ; Gyulavári, Tamás |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 40.2016, 1, p. 92-100
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Subject: | Food label | packaging | information search | netnography | framework | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Informationsverhalten | Information behaviour | Produktinformation | Product information | Lebensmittel | Food |
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