Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
| Year of publication: |
2010
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|---|---|
| Authors: | Lambert-Pandraud, Raphaëlle ; Laurent, Gilles |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 74.2010, 5, p. 104-104
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