Why do people donate online? : a perspective from dual credibility transfer
Betty Purwandari, Latifatul Khairiyah, Mardiana Purwaningsih, Achmad Nizar Hidayanto, Nur Fitriah Ayuning Budi, Kongkiti Phusavat
| Year of publication: |
2023
|
|---|---|
| Authors: | Purwandari, Betty ; Khairiyah, Latifatul ; Purwaningsih, Mardiana ; Hidayanto, Achmad Nizar ; Budi, Nur Fitriah Ayuning ; Kongkiti Phusavat |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 20.2023, 2, p. 393-425
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| Subject: | Campaign credibility | Credibility transfer | Elaboration Likelihood Model | ELM | Online donation | Organizational credibility | Website credibility | Glaubwürdigkeit | Credibility | Fundraising | Website | Online-Marketing | Internet marketing | Theorie | Theory | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-022-00345-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383319