Why do product-market strategies fail? : a sociostructural examination under conditions of adherence
Paul Hughes, Mathew Hughes, and Robert E. Morgan
| Year of publication: |
2010
|
|---|---|
| Authors: | Hughes, Paul ; Hughes, Matthew ; Morgan, Robert E. |
| Published in: |
Group & organization management : an international journal. - Thousand Oaks : SAGE Publications, ISSN 1059-6011, ZDB-ID 1109527-1. - Vol. 35.2010, 5, p. 606-635
|
| Subject: | Marketingmanagement | Marketing management | Markenimage | Brand image | Organisatorischer Wandel | Organizational change | Marktversagen | Market failure |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008729013