Why do self-identity and efficacy matter for enjoying participation in charity sports events? : the role of the warm glow feeling
Year of publication: |
2023
|
---|---|
Authors: | Watchara Chiengkul ; Patcharaporn Mahasuweerachai ; Suttikun Chompoonut |
Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2962, ZDB-ID 2543185-7. - Vol. 14.2023, 1, p. 92-112
|
Subject: | Charity sports events | Enjoyment | Response efficacy | Self-identity | Warm glow | Willingness to return | Fundraising | Sportveranstaltung | Sport event | Wohltätigkeit | Charity | Konsumentenverhalten | Consumer behaviour |
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