Why do SMEs adopt artificial intelligence-based chatbots?
| Year of publication: |
2024
|
|---|---|
| Authors: | Sharma, Shavneet ; Gurmeet Singh ; Islam, Nazrul ; Dhir, Amandeep |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 1773-1786
|
| Subject: | Artificial intelligence (AI) | chatbots | covariance-based structural equation modeling | small and medium enterprises (SMEs) | technology-organization-environment (TOE) framework | KMU | SME | Künstliche Intelligenz | Artificial intelligence | Strukturgleichungsmodell | Structural equation model |
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