Why do some new products fail? : evidence from the entry and exit of Vanilla Coke
Robert Clark, Yiran Gong
| Year of publication: |
2024
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|---|---|
| Authors: | Clark, Robert ; Gong, Yiran |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 1460610-0. - Vol. 97.2024, Art.-No. 103112, p. 1-22
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| Subject: | Brand value | Cannibalization | New product introduction | Product failure | Soft drink industry | Innovation | Markteintritt | Market entry | Produktentwicklung | New product development | Marktaustritt | Market exit | Markenführung | Brand management | Produktqualität | Product quality | Produktmanagement | Product management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijindorg.2024.103112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015181846