Why do they lag and why should we care?
Jacob Goldenberg and Shaul Oreg
| Year of publication: |
2008
|
|---|---|
| Authors: | Goldenberg, Jacob ; Oreg, Shaul |
| Published in: |
Marketing : metaphors and metamorphosis. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-9861-2. - 2008, p. 162-171
|
| Subject: | Innovation | Lag-Modell | Lag model | Konsumentenverhalten | Consumer behaviour | Technologietransfer | Technology transfer |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003746830