Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data-warehousing technology for CRM applications
| Year of publication: |
2005
|
|---|---|
| Authors: | Payton, Fay Cobb ; Zahay, Debra |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 20.2005, 4, p. 237-244
|