Why Don't Some People Complain? A Cognitive-Emotive Process Model of Consumer Complaint Behavior
| Year of publication: |
1998
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|---|---|
| Authors: | Stephens, Nancy ; Gwinner, Kevin P. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 26.1998, 3, p. 172-189
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