"Why don't you leave me alone?" : measuring irritation with online behavioral advertising on social media platforms
Khyati Jagani, Neha Yadav and Falguni Vasavada
| Year of publication: |
2025
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| Authors: | Jagani, Khyati ; Yadav, Neha ; Vasavada, Falguni |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 31.2025, 3, p. 515-547
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| Subject: | advertisement irritation | validation | scale development | digital marketing | online behavioral advertising(OBA) | social media | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2025.2466595 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015339349