Why Don’t You Use the Research?

Managers today, in looking for ways to manage their staff effectively and to increase productivity, too often turn to the latest “management tool” or technique as the panacea to all their manpower problems. Attracted by glossy promises or presentations, these are introduced, generally from the top, without reference to the ever‐growing research evidence. Reviews some of the research into the use of goals in organizations. Concludes that there is research evidence to show that staff at all levels involved in setting their own goals will increase their production, quality and motivation, but that the setting of goals does not require a complex and costly process. The use of any goal is better than no goal but outcomes are better in simple participative systems.