Why do donors donate? : examining the effects of organizational identification and identity salience on the relationships among satisfaction, loyalty, and donation behavior
Silke Boenigk and Bernd Helmig
| Year of publication: |
2013
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|---|---|
| Authors: | Boenigk, Silke ; Helmig, Bernd |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 16.2013, 4, p. 533-548
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| Subject: | organizational identification | identity salience | customer-company identification | donor-nonprofit identification | donor identity salience | nonprofit services | donor relationship management | Fundraising | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Unternehmenskultur | Corporate culture | Konsumentenverhalten | Consumer behaviour | Nonprofit-Organisation | Nonprofit organization | Mitarbeiterbindung | Employee retention | Nonprofit-Marketing | Nonprofit marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010203502